Case Study: MTV’S America's Best Dance Crew Champions, POREOTICS

In 2011, a new viral video emerged on YouTube from Monster MG, a dance crew based in Korea, on the new show Korea’s Got Talent, modeled after Britain’s Got Talent. The contestants passed with their winning performance; however, the problem was that their routine was copied move by move from MTV’s America’s Best Dance Crew Season 5 Champions, Poreotics.

By issuing public statement, which was picked up by OC Weekly (224,000 active readers) and Allkpop.com (5 million unique readers), it soothed outraged fans, caused a discussed for Korea’s Got Talent top executive producers to be called to action, and Monster MG relaying a public apology.

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