B2SS
b2Ss is an L.A.-based streetwear brand sold at Zumiez, PacSun, Urban Outfitters, and Fanatics. Collaborations include NBA, NTWRK, and Rolling Loud.
Services
Marketing Strategy
Ask
b2Ss was in need of a marketing strategist to oversee the launch of their D2C NBA-licensed collaboration and multiple collections to increase brand sales and visibility.
Results
Launched b2Ss D2C (direct-to-consumer) digital campaign beginning with their NBA-licensed collaboration that generated a total of $98,664 in revenue over a period of 6 months
Managed 5 internal and external marketing teams including web developers, creative, paid, and a public relations firm
Launched email campaigns via Klaviyo generating $4,942.44 in revenue in 3x months; surpassed the industry average for fashion and apparel of 18.12% open rate with an average open rate of 24.18%, focusing on special drops and announcements
Gained 4,000 followers on Instagram over a 6-month flight coupled with an influencer strategy
