GFL CAPITAL MORTGAGE
GFL Capital Mortgage is one of the largest independent mortgage brokers on the west coast, licensed in multiple states.
Services
Organic & Paid Social Media Advertising
Brand Identity Refresh & Logo Redesign
Web Design, UX/UI, Creative Work
Ask
Because a majority of their clients were either referral based or from direct mail, their goal was to build a digital presence online and increase brand awareness.
Results
Organic Social Media. Since onboarding GFL Capital, we increased their follower count on Instagram by over 2000% within a 6-month flight. We also delivered a brand new aesthetic that was more social media friendly.
Paid Social Media. Web traffic increased to 689 users with a paid strategy delivering a $7.67 CPC (cost per click)
Brand Identity Refresh & Logo Redesign. We delivered a modern logo and brand identity to prepare for the website redesign.
Web Design, UX/UI, Creative Work. We created a custom, functional website with a modern look and feel with the goal of prospective clients to convert. We took lead on UX/UI, web development, and creative work including copywriting, illustrations, graphic design, and art direction for company headshots.
Team
Jenny Valles - Lead Strategist, Copywriter, Creative Director
Polished Agency - Organic Social Media Strategy
Brian Vasallo - Paid Social Media Strategy
Elana Marie - Graphic Designer, Logo Redesign
Misa Nguyen - UX/UI
Sanj Modha- Web Development
Curtis Gould - Web Illustrations
