Media Kits for Freelancers and Creatives: Everything You Need to Know

 
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Creating a media kit can do wonders for your business. If you’re a blogger, a freelancer, or creative interested in creating a media kit, you’ve most likely thought of the following:

  • Diversify and increase your revenue

  • Increase your visibility with different audiences of shared similar interests

  • Expand your reach and gain more followers 

In order to collaborate with brands and other creatives, you would need to pitch yourself first. And how would you go about doing that? Create a media kit. 

What is a media kit? 

A media kit is a quick overview of your work or brand that convinces others why they should work with you.  

Why is a media kit important? 

It’s the digital age! Everyone and everything moves very fast. Brands need to know all about you in 5 seconds or less. It is one of the best ways to talk about you and your work in the most succinct way possible. 

What does a media kit look like? 

A media kit is a visual story about YOU and all the amazing things that you have accomplished. 

You want to convince others to collaborate with you in 5 seconds or less. But remember, brands and future clients want to collaborate with the authentic you. This is your opportunity to showcase your personal style and your voice through strong copy and imagery.

What should a media kit contain?

Your media kit should contain the following:

  • Hi-res professional headshot

  • About me section or 2-3 sentence bio

  • Social media handles 

  • Important statistics such as audience, engagement, reach, social media numbers 

  • Logos of brands that you’ve worked with 

  • Case studies 

  • Other professional photos

How many pages should a media kit be? 

It can be as many or fewer pages as you need it to be depending on what you need to showcase. Remember, quality wins over quantity! 


One-sheets are always a great idea to have around. I also recommend anywhere between 3-5 pages especially if you have a robust list of brands that you’ve worked with and numerous case studies to show. 


Media kits are not a one-size fit all. They are all different depending on what you do for a living, what your goal is, and who your audience is. The most important thing is to make sure you showcase your brand and your story.

Interested in creating a media kit? Drop me a line. 


 
MarketingJenny Vallesmedia kit, influencers, creativesComment